Cannalytics Retail: advanced analytics and unprecedented customer insights to optimize and scale your business
Intelligible, interactive views of your business’s performance that provide actionable insights, including:
- Products and brands contributing most – and least – to your profitability.
- Unique customer segments driving trends – alongside their email/phone contact.
- Inventory recommendations, including what & when to reorder and for which locations, and trends you may be missing.
- Budtender performance including sales target contributions and average discount rates by employee.
Advanced Customer Profiling & Segmentation
Our one-of-a-kind customer segmentation model leverages the behavior and purchasing patterns of your own customers to generate tailored contact lists for powerful and targeted marketing campaigns.
- Demographic, psychographic, and health indexes provide a detailed customer profile for each segment to help you identify your target audience and craft relevant, impactful marketing messaging
- For example, find your Discount Divas – a group of customers who are likely to try multiple products, and appreciate a good deal – to target with soon to expire products
Unrivaled Health Insights
We integrate a unique, proprietary health dataset available through the Forian Data Factory to give you a powerful understanding of what customers with certain medical conditions and prescriptions are buying from your dispensary.
- Go beyond just the approved condition for an MMJ card, to understand how both Medical & Adult Use customers may be using cannabis for self-care and to manage conditions.
- For example, understand what product categories, brands, and individual SKUs customers diagnosed with ‘insomnia’ or taking prescription ‘opioid medications’ are buying.
We take privacy and compliance very seriously — all of our health insights are at an aggregate, de-identified, HIPAA compliant level — you’ll never see data for an individual customer in these views.
How it works
Mine insights from your own POS Data
Cannalytics’ intuitive dashboards deliver actionable insights into sales trends, identify critical customer segments, and reveal which products and brands contribute most to profitability – at a single dispensary or across multiple locations.
Leverage the power of Forian’s Data Factory
Forian’s Data Factory normalizes your data to our proprietary cannabis ontology (a product catalog capturing strains, product types and categories) and augments by linking to consumer and health data sets — all in a secure, HIPAA-compliant manner.
Take action to improve your business performance
Utilize Cannalytics’ business intelligence to inform targeted marketing campaigns, optimize inventory, drive store traffic, and increase profit margins. Filter across a range of product, customer and health data to drive business value by answering specific commercial questions. Select data and visualizations for scheduled email delivery based on individual preferences and business needs.