Retail Insights
Optimize retail performance, and improve revenue and margins by understanding the drivers impacting your KPIs. Use dashboards like Multi-Location Sales Trends and Top Products by Category/Manufacturer to answer:
- Which of my store locations has the highest sales margins and what products or brands are driving those?
- How do my month-over-month sales compare to my year-over-year sales?
- What are my customers’ purchasing trends during a given time frame (ie. the week before 4/20)?
- What brands and products are selling best in my store? What products or brands should I discontinue?
- Who of my budtenders is generating the most revenue? Who needs additional training?
Achieve specific business objectives including:
- Identifying your top discounted product/brands to understand how they affect your margins.
For example: You may see that you only have a 10% margin for a specific manufacturer. You can then cross filter to see what percentage of the overall sales for that manufacturer are discounted and even get down to the product level details to see whether there’s a specific SKU or product with a low margin or a more widespread issue across all products from that manufacturer or brand. - Optimize inventory and ensure you always have the hottest product assortment in stock — and tailored to your customers’ purchasing preferences
- Identify over- and underperforming retail locations and understand why
Marketing Insights
With access to our powerful yet intuitive advanced customer segmentation model and product category wallet share, you’ll gain a new depth of understanding of your customers’ behavior and profiles — enabling you to target them with tailored and effective marketing campaigns and discounts. What’s more, Cannalytics gives you insight into your customers beyond your POS data alone, allowing you to answering questions like:
- How can I target customers based on their interests, hobbies, lifestyles and income?
- Which of my customers would be most receptive to a certain promotion based on their purchase history?
- Does a certain age or gender group have a higher propensity to purchase certain products, brands or categories?
- Are my geographic targeting measures serving the right products to the right people in the right place?
- What trends am I seeing with my first time purchasers versus returning? Loyalty vs. non loyalty?
Achieve specific business objectives including:
- Creating customized deals and promotions with messaging that resonates with specific customer segments.
For example: Your “Mainstays” always purchase the same type of product, so you wouldn’t want to send them a promotion for a just released edible product. That message should be targeted towards your “Trialers”, who tend to try different products each time they visit. - Know which products and brands make the most sense to carry in each location based on the customer demographics and purchasing trends in that dispensary.
Why Cannalytics?
We make it easy to understand your business & improve results
Our intuitive dashboards deliver unparalleled insights.
Robust Customer Insights
Master customer insights including key personas and segments and dive into their personal interests, education levels, and even health, wellness & self-care practices to improve targeting
Advanced Analytics
Improve business performance by maximizing customer understanding, delivering key insights about products, and tracking market dynamics over time
Intuitive Dashboards & Customizable Emails
Easily navigate through comprehensive and intuitive dashboards that deliver real-time actionable insights, plus automatically receive customized email reports delivered on your schedule
Actionable Intelligence
Access insights at the product, brand, inventory, budtender and individual customer levels